Windows are often a weak link in a home’s energy efficiency performance, and window replacement can offer future home energy savings. However, barriers like upfront cost can hinder homeowners’ willingness to replace their windows. To gain further insight into how homeowners think about window replacement and what they prioritize, the Wise Window Hub (WWH), an initiative under Minnesota’s Efficient Technology Accelerator (ETA), contracted with ReconMR to survey 1,031 Minnesota homeowners about window purchase decision-making. This research included investigation into windows cost significance and value propositions, drivers and inhibitors of window replacement, and awareness and interest in high-efficiency triple-pane windows.

Window Market Insights Report